China Ceramics Network News May 6, "Evolution·New Discussion "New Thinking·New Management·New Retail"" The Media Enterprise Thought Party was held at the Xinzhongyuan Ceramics Headquarters. Industry professionals and many media friends gathered together to pursue the May 4th New Thoughts, and jointly launched a boundaryless thought party during the critical period of transformation of the construction and ceramics industry. < /span>
Evolution·New Discussion "New Thinking·New Management·New Retail"" Media Enterprise Thought Party Site< /p>
Secretary-General of Foshan Ceramics Industry AssociationYin HongDr., founder of Naokebang, former Nandu ND Hive COOMr. Luan Chunhui (Brother Dao), founder of Shuxiangjie, former senior management consultant of HuaweiMr. Deng Bin, editor-in-chief of "Business Review" column, senior case expertMr. Chen Fuming, President of "Building Materials World" Mr. Luo Qing, Editor-in-Chief of China Ceramics Network Mr. Liu Xiaoming, President of China Ceramics Home Network Mr. Li Zuoqi , Secretary General of Foshan Design Federation Mr. Luo, Chief Editor of Ceramic Finance Mr. Mao Guozhong, General Manager of Intelligent Manufacturing Alliance Ms. Jin Yafan > Friends from various media in the industry, as well as Mr. Chen Qinxian, general manager of Xinzhongyuan Ceramics Marketing, and Mr. Guo Hao, general manager of Xinzhongyuan Ceramics Brand Management Center, attended this thought party .
Mr. Luan Chunhui (Brother Dao), founder of Naokebang and former COO of Nandu ND Hive, founder of Shuxiangjie and former senior management consultant of Huawei Mr. Deng Bin, Mr. Liu Xiaoming, editor-in-chief of Huaxia Ceramics Network, and Mr. Chen Qinxian, general manager of marketing of Xinzhongyuan Ceramics, took a group photo
At the beginning of the event, the masters of Foshan Liang Ruiqiang Wing Chun Boxing Gym performed the opening performance of Foshan Kung Fu. Liang Ruiqiang and Chen Qinxian took a group photo together.
Industry professionals and many media friends gathered together to watch the opening performance
Chen Qinxian: Promote communication and progress within the industry, young people come to fight
Before the thought party started, Chen Qinxian, general manager of marketing of Xinzhongyuan Ceramics, welcomed the arriving media company guests, and expressed his wish to organize this media company thought party The original intention is to pursue the spirit of the May 4th dream, pay tribute to young consumers, and promote the progress of the industry through ideological evolution.
Chen Qinxian, general manager of marketing of Xinzhongyuan Ceramics, delivered a speech
"The world is flat, and industries can learn and communicate with each other. Thanks to the industry media, peers and cross-industry guests present today, futureWe hope that more business managers can also participate. New Zhongyuan Ceramics advocates ‘young people come to fight’. We hope that we start from the media thoughts, burst out vitality from the source of ideas, and young people come to fight. Xinzhongyuan Ceramics will hold thought exchange meetings on various themes to focus on market hot spots in the building ceramics industry and promote the common growth of enterprises and the industry. " said Chen Qinxian, general manager of marketing of Xinzhongyuan Ceramics.
New thinking: use "new maps" to find new continents
At the beginning of his keynote speech, Luan Chunhui (Brother Dao), the founder of NokBang and former Nandu ND Hive COO, pointed out that the discussion >The importance of "Cognition and Evolution of New Internet Homes" aroused deep thinking among the guests present.
Luan Chunhui (Brother Dao), founder of Naokebang and former Nandu ND Hive COO
"Why are we questioning Luckin Coffee and why are we questioning Pinduoduo's model? Because there is no way to use the old map in our mind to find a new continent. Evolution It is very necessary in our era, just like our cells divide and differentiate." Then, he broke down the four core keywords of this proposition into: (Internet + Home)*. (Cognition + Evolution), explain in simple terms how to crack the code of "crossing the industry reshuffle period".
"The understanding of the nature of the Internet & business is a systematic upgrade process caused by the upgrade of Internet connection technology, as well as human nature's pursuit of speed, economy and cost efficiency. Experience pursuit.In this stage of cognition and evolution, scale advantage is an everlasting competitive weapon, while data and information technology achievements will create different core competitiveness. ” said Mr. Luan Chunhui, founder of Naokebang and former Nandu ND Hive COO.
Luan Chunhui (Brother Dao), founder of Naokebang and former Nandu ND Hive COO
"Now new home furnishing companies must innovate and upgrade, collaborate and leverage, or form a professional and focused influence. If they do not do this, then We can only retreat to one-third of an acre and strengthen our professional skills.”
New management: feel the power of world-class benchmarks up close
In 1997, Huawei "almost collapsed" several times due to internal and external troubles; in 1998, it became a disciple of IBM. After years of continuous benchmarking, Huawei has become China's most operationally efficient company. Private enterprises. Deng Bin, founder of Shuxiangjie and former Huawei senior management consultant,analysed Huawei's management methods at the meeting, allowing us to experience the power of world-class benchmarks up close.
Deng Bin, founder of Shuxiangjie and former Huawei senior management consultant, shared
He said, Huawei is an "American company" in China, and gathering wisdom has been Huawei's unchanging rule of survival for 30 years.
How to gather wisdom? External—Huawei’s “Customer Value”First" adhere to the original meaning of business, and serving customers is the only reason for Huawei's existence. Internally - Huawei returns to the original meaning of management of "managing upwards and taking responsibility downwards", and employees regard customers as As the center, managers are employee-centered, and leaders are manager-centered, allowing everyone in the organization to contribute to the value creators closest to them, thereby allowing Huawei to maintain rapid growth.
The guests on the stage gave wonderful speeches, and the media present were fascinated
New retail: reaching consumers’ hearts and improving customer experience
New business thinking should be centered on products, channels, and consumers. Mr. Chen Fuming, editor-in-chief of the "Business Review" column and senior case expertbelieves that companies should use Internet technologies such as big data, algorithms, and artificial intelligence to directly reach the hearts of consumers and gain insight into their needs. Improve customer experience.
"Business Review" column editor-in-chief and senior case expert Chen Fuming shared his experience
"At this stage, as a brand owner, weshould think about who our consumers are, whether they are distributors, construction users, or engineering companies? And clearly What do consumers need? Then we can know what kind of products and services we need to provide them. Second, we need to think about the relationship with dealers and what kind of relationship can better promote it? Brand development? Third, Information communication within the company’s internal supply chain, how can we quickly reflect the front-end needs to the back-end production? ""Business Review" editor-in-chief Chen Fuming proposed three directions for future thinking.
Big coffee forum: "The future path of the ceramic industry under the tide of innovation"
After sharing "New thinking, new management, new retail", the guests present were enthusiastic about discussing the future of the industry.
In the finale of the celebrity forum, Liu Xiaoming, editor-in-chief of Huaxia Ceramics Network, served as the host and raised the question "Can the ceramic tile industry engage in new retail? If so, what is the concept? What? ” topic. In response to this topic, Yin Hong, Secretary General of Foshan Ceramics Industry Association, Roger, Secretary General of Foshan Design Federation, Chen Qinxian, General Manager of Marketing of Xinzhongyuan Ceramics, Luo Qing, President of "Building Materials World", and Li Zuoqi, President of China Ceramics Home Furnishing Network, respectively issued speeches He has expressed his own opinions with clear opinions and contributed insights to the building ceramics industry.
"The future path of the ceramic industry under the tide of innovation" forum guest
The following are excerpts of exciting content↓
Instead of talking about new retail, it is better to return to the phenomenon and look at the essence
We will inevitably return to the normal business model step by step. Instead of talking about new retail, we should look at the essence from all phenomena.
Returning to normal business common sense, traditional dealers only need to do two things: first, share the manufacturer's inventory; second, promote sales.
China's ceramic construction companies still need a sense of experience
New retail emphasizes service. At present, China's ceramic construction companies still need a sense of experience. There are two points that need to be paid attention to when developing new retail: (1) How manufacturers can connect more closely with dealers through capital; (2) How to emphasize services, including design, experience and the expansion of other business formats.
99% of new retail in the industry fails
Nowadays, the marketing of ceramic tiles is very difficult. I think selling bricks still has to go back to the original point, and new retail can change the possibility of our current key issues in ceramic marketing. Not big.
99% of new retail projects in the ceramic tile industry have failed. There are two most important aspects at the moment. The first is to actually make products that users love. , whether the product is worthy of users’ pursuit is the most important thing. Second: Build new channel relationships, such as finely decorated houses, home decoration designers, etc., and handle manufacturer relationships well. After all, dealers know the market best.
"The future path of the ceramic industry under the tide of innovation" group photo of guests of the forum
Annual Appointment: Discussing Taoism Together, Cross-border Symbiosis
Only reformers advance, only innovators are strong, only reformers and innovators win.
Facing the new market environment, in the broader coordinate system in the future, can enterprises in the building and ceramics industry find their own position? In the face of “Pains of Transformation” and “Cruel Shuffle>", can you calmly cross every dangerous shoal?
Innovation and change are the only way to develop. This is true for enterprises and also for industries. Innovation in the industry requires looking at issues beyond the industry itself and requires the exchange and collision of ideas. Xin Zhongyuan Ceramics dares to be the first to break down industry barriers and open connections, providing a platform for communication and learning for media and enterprises, creating a boundless thinking feast, and empowering the industry's continuous innovation with the evolution of ideas. change.
It is a joy to have friends from far away. Xin Zhongyuan Ceramics welcomes more people to participate in this annual media and enterprise thought party, where peers can discuss ideas and cross-border symbiosis. Let us make a promise. On this day of the May 4th Youth Day every year, we will go to a boundless industry thought event in the name of "Chasing Dreams of the May 4th New Thoughts" . See you next year!
(This article is provided by the enterprise)
