On the second day of Guangzhou Design Week, Zhongtaojun’s content today is to fill in the gaps. Why do you say that? It seems that people visiting the exhibition just came out today. Although there were many people visiting the exhibition yesterday, there are more opportunities for Mr. Tao to be "crowded" today.
So, everyone will meet many acquaintances while hurriedly squeezing at the exhibition. There is Mr. Hamberto, general manager of ICC Ceramics. Zhongtao Jun asked: Which booth do you think will be more attractive to you? Answer: An approach similar to the Nobel Tile Art and Design Exhibition may be more attractive to visitors. There is also a terminal dealer - Suzhou Guanzhu Ceramics dealer Huang Yunbao, who asked: Do you have a ticket? Where is the home court today? Mr. Zhongtao replied: No more votes. Then there is the terminal designer-Qingdao designer Li Qun, who asked: Where is the ceramic tile exhibition area? Zhongtaojun’s answer: Please read yesterday’s content from Zhongtaojun. Another friend from Foshan, an interior or soft decoration designer, said: Ticket sales are really tight this year. I am asked everywhere if I have (free) tickets, and most of them buy tickets by themselves...
"People follow the crowd" on site
In response to the suggestions of visitors and the needs of designers, Zhongtao Jun thought: this chapter will still be presented online by different editors from their own perspectives, using a trinity (text + picture + video) to present the scene to the senses.
It’s Design Week, could you please pay attention to the designer?
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Yesterday, we were still paying attention to materials such as large slabs, rock slabs, and heating bricks. But from the perspective of designers or consumers, they may only want to know how the materials are used in space? Is the price/performance ratio high or low? Easy-to-understand names of decorative materials, it is estimated that it will be ignored in the designer's huge material database.
JNJ Mosaic Booth
So, the brand should be recognized as Stefano trovato, the chief designer of Jianyi marble tiles, said: Products are media, and brands need to convey their design concepts. . Unless the brand has been recognized by the designer group from the beginning, the product is extremely personalized. For example, JNJ Mosaic, which has participated in the exhibition all year round, when meeting various members of the Foshan Environmental Design Association Secretariat and Heshan Ji, they all mentioned that the JNJ brand is still a booth that they think is very attractive. Of course, it is also the place where Zhongtaojun checks in every year.
Gathering of national designers
Look at this group of designers from all over the country, and then look at the almost identical products in the ceramic industry over the years. Therefore, Exhibitors still need to clearly understand the groups they are facing during the exhibition and understand their needs. As Wei Zhaoqing, Chairman of SKI Imported Bricks, said about the direction of participating in the exhibition: Although it is our first time to participate in the design week, we have come with a purpose, launching "new aesthetics" for designers Business Opportunities", not just the product's performance at the exhibition.
SKI imported brick booth scene
Yesterday"See how ceramic brands create "rebirth" in the design week" After the content was released, many participating ceramic brands reported: We also participated in the exhibition...
Mati Tile Booth
There are many ceramic brands participating in the exhibition this year. It is said that Mati Ceramics and Roberto Cavalli originally planned not to participate in the exhibition this year, but later "changed their minds" due to the launch of new series of products by the designer Zeng Jianlong who worked together (from Mati Ceramics) Retelling of the interesting words of Deputy General Manager Ouyang Gangjin). In Zhongtaojun’s view, the role of designer guidance is still there. Brands can postpone showing off to designers for a year or two, but the products of cooperating designers need to be showcased continuously. Show it to fellow designers...
Samit Tile Booth + Event Site
Another prominent brand, Samit Ceramics, has a separate booth this year and is located in different exhibition halls since it was exhibited together with its sister brands under the New Pearl Group last year. In the second year of the exhibition, he went beyond the stereotype and created a ceramic tile art installation with the "Heartbeat Concept Pavilion". On the second day of the exhibition, he specially invited well-known designer Shao Weiyan and more than 100 designers from across the country to perform outside the exhibition hall. An exchange of design ideas is held in a certain coffee shop. Taking advantage of the gathering of designers from all over the country, it is not a noisy booth, nor is it "forcibly" pulling people to visit the Foshan headquarters, butin a nearby quiet place to allow the target group to learn in the academic field Recognizing the brand during communication is indeed a wise move for the brand.
Eagle Ceramics and Eagle 2086 booths and activities
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Under the driving force of design, there are many booths that can be given as examples or appreciated in detail. Whether it is a participating brand or a bystander, after participating in an exhibition with 300,000 visitors, will they think about: In an era of change and innovation, how do we welcome the new? Playing with style, personality, and technology? In any case, it is necessary to find differences, make consumers happy, and satisfy what they see, so that there will be follow-up.
Guangzhou Design Monday Exhibition Vlog
Guangzhou Design Week Building Materials Museum Color Series
Video/Si Tao
Today is still a day for visiting exhibitions. Zhong Taojun visited the building materials and decoration hall in the design week very seriously this time. When walking among the crowds, what Zhong Taojun feels most is the visual impact of lights and colors. Various contrasting colors and lighting are harmoniously matched to create an atmosphere that is completely a visual enjoyment. This time Zhongtao Jun will not talk about it, but let everyone experience it through the video!
Theme video: Color Series of Guangzhou Design Week Building Materials Hall
There are a thousand Hamlets in the eyes of a thousand readers, and visiting the exhibition is no exception. What are your impressions of Guangzhou Design Week? Welcome to leave a message!
