After a holiday, the start of construction became far away.
The whole country is fighting against the epidemic. The angels in white in the front-line epidemic areas are working day and night. The second-line manufacturers supplying materials are working hard at night. Relevant government departments and headquarters have been awake all night. All the people have closed their homes and placed "curfews" day and night.
The fifteenth day of the first lunar month, as the true end of the Chinese Spring Festival in the traditional sense, should also be a clear turning point for all companies to no longer "leisurely" after the holidays and enter the war period. However, on the fifteenth day of the first lunar month of this Gengzi Year, what we see is that the entire industry is in a state of desolation, and what we are waiting for is that the start of construction has been postponed again and again and even far away. In fact, in the past two days, we have seen from some financial public accounts that some powerful large companies have successively announced layoffs. Titles such as "I lost my job as soon as work started" and "I finally waited for the start day, but the company closed down" were shocking, and the anxiety in the circle of friends was further aggravated.
You must know that in these reports, the companies announcing layoffs are not just so-called small businesses, but also large companies at the aircraft carrier level, including Wang Sicong, a leader in the Beijing karaoke industry who once spent 2.5 million yuan in one night.
The tertiary industries such as catering, entertainment, tourism, and movies were prosperous and declining, and became deserted overnight. Enterprises that had prepared sufficient materials and manpower for the prosperity of the holidays encountered this unreasonable disaster. Without income, there is no cash flow, but costs still cannot be reduced sharply, and the capital chain will be broken soon.
If the tertiary industry is like this, will the manufacturing industry be spared? However, no.
Let’s not go into details, let’s take a look at the current situation of the ceramic industry. Everyone is in the industry. No need to go into details. Ask people around you. As of February 14, there are still only a handful of companies that have officially resumed work. Even Marco Polo, Several leading companies such as Nobel and New Pearl have already started construction, but they still focus on cloud offices. As for companies such as Jinyitao and Bode, half of them work normally and half work in the cloud at home. In a similar situation, as the "shutdown order" that has not been lifted has been repeatedly delayed and upgraded, many companies have started the process of working from home in the cloud.
After repeated communication with the government and the park, the group company where the author works has chosen to work online from home to temporarily cope with the impact of the epidemic.
Just as the "inflection point" of the epidemic that the whole country is watching has not yet arrived, a regulation regarding the postponement of the start of construction projects, including real estate and other construction engineering companies, has spread rapidly among friends. Mentions include Zhengzhou, Hangzhou, etc.In many places, including real estate and other construction engineering companies, they are not allowed to start work before March 16.
As soon as this information came out, it can be said that the construction of ceramics industry has added fuel to the fire.
As we all know, the architectural ceramics industry has been in a downward stage since around 2014. The development of the industry in 2018 and 2019 has hit rock bottom. Many companies and brands have encountered unprecedented crises in the past two years. Many companies have experienced unprecedented crises in the past two years. Bosses or practitioners are trying their best to survive this winter and wait for spring to bloom. I remember that the author wrote an article on this last year, and there was a passage in it that roughly meant: "Those dealers who plan to endure, you will not be able to wait for the dawn, and you will not be able to endure the morning light." Unexpectedly, it turned out to be a prophecy.
In 2019, everyone got through the whole year of anxiety, but then turned around and encountered an unexpected epidemic in the spring of 2020. The nationwide "stop work order" was implemented, and the start of construction was far away.
The real estate industry has gone through 2018 and 2019 in a complex situation with twists and turns. Its unstable situation has had a profound impact on the furniture and decoration industry. As a link in the chain, ceramic tile companies have already felt the huge impact. Tremor.
As far as the ceramic tile industry is concerned, before the epidemic, it was affected by the industry's own development process, the interception of customers by fine decoration houses and decoration companies, the iteration of consumer groups, the impact of environmental protection policies, and the micro-growth of the overall national economy. It is riddled with holes and overwhelmed. Many companies and brands have quietly disappeared and withdrawn from the stage of history in this round of reshuffle. There are still some people who are living in turmoil and at the end of their tether. As soon as the epidemic broke out, the first quarter of 2020 was spent amid the nationwide anti-epidemic response and the anxiety of closing doors and being unable to resume work normally. People are eagerly awaiting The hoped-for turning point is still not clear. It is difficult to say how China's huge manufacturing and economic battlefield will be cleaned up and restored after the epidemic is over. And the ceramic tile industry, which is already not strong enough in the midst of this war, will show another situation. We can only imagine what kind of trauma it will be.
The ripple effects must be far-reaching. Whether it's sales performance or production capacity, or let's put it more directly, prospects and future?
For example, when faced with the restriction of renovations, companies find ways to cooperate with renovations; when faced with a decline in the number of new homes, companies think of ways to tap into secondary renovations and find ways to cooperate with existing homes.; Faced with the surge in terminal inventory pressure, companies have come up with the idea of setting up central warehouses to deal with it; faced with the encroachment of finely decorated houses on the market, companies have adopted the balcony area as a breakthrough; faced with the problem of distraction in brand communication In the era of focus, companies select precise channels for brand communication; in the face of the Internet economy, companies have explosive online sales and even use Internet celebrities to bring goods...
Our company has never lacked smart people and brave people who are brave enough to try things. They face setbacks and seek strategies one after another.
This time is no exception. As a long-established traditional manufacturing industry, many ceramic companies have also chosen the "future-style" cloud office model to cope with the extraordinary period. In fact, we have also seen the hope of new life in this industry. There are always more solutions than difficulties. What is more important in special times may be an optimistic and positive attitude. Perhaps our way of coping starts with subtracting the haze from this moment and believing that we can find a solution?
Author: Pan Chunhua
