At 8:30 a.m. on April 8, the "2020 Champion Tile Second Quarter Sales Mobilization Meeting" was grandly held in the lecture hall of Champion Tile's Kunshan headquarters. More than 600 people including Tang Taiying, Chairman of Haiou Housing Group, Long Gen, General Manager of Haiou Champion Co., Ltd., Li Danfeng, General Manager of Haiou Champion Brand and other company executives, all employees of Champion Brand Headquarters and overseas agencies participated through live and online live broadcasts. for this mobilization meeting!
▲Champion Tile Second Quarter Sales Mobilization Meeting Site
Inherit the past and move forward into the future< /span>
At the beginning of the meeting, Long Gen, general manager of Seagull Champion Co., Ltd., delivered a speech: In 2020, the company's annual operating goals have been clearly defined. Although we face many challenges and difficulties, we must be firm Faith, all employees focus on the overall idea of "confidence, resources, carry forward the past and open up the future", run with full passion, and achieve the mission!
▲Speech by Long Gen, General Manager of Seagull Champion Co., Ltd.< /span>
Subsequently, Champion Brand General Manager Li Danfeng gave a keynote speech entitled "Champion Brand 2020 Marketing Plan", focusing on three important aspects: brand planning, business goals, and action measures. level, clarify the work plans for each stage and the deployment of various indicators. At the meeting, Li Danfeng proposed the "one low, three stable and one improved" business strategy and the "three-in-one" business policy for 2020. In addition, the champion brand must become a high-end, fashionable and international leading brand of green functional tiles in the industry; strengthen the development of retail business channels, deepen the existing engineering channels, focus on developing strategic real estate customers, and rapidly expand innovative channel models such as decoration and new retail. . At this mobilization meeting, Mr. Li announced the organizational structure chart of the company's brand division and announced on the spot the personnel appointments of department managers.
▲Champion Brand General Manager Li Danfeng gave a keynote speech< /span>
Mission must be achieved, sprint with all strength
Next, the heads of each center of Champion Brand reported on the work of their respective business sectors. Ou Bangsheng, vice president of sales of the retail management center, pointed out in his work plan that sales are the lifeline and locomotive of an enterprise, and every salesperson must We should bring our own momentum, increase our power, and sprint with all our strength. At the meeting, Oubangsheng made a key work report from the aspects of sales organization, task decomposition, terminal empowerment, and activity execution. Subsequently, the engineering management center’s various regions, key account departments, and The sales leaders of the self-operated development area have respectively made performance target achievement and department work plans for 2020.
▲Work Report of Ou Bangsheng, Vice President of Sales of the Retail Management Center
Brand upgrade and new appearance
At this mobilization meeting, Yang Kuibin, director of the Technology R&D Center, Wang Jun, director of the Brand Management Center, and Chen Jian, director of the Design Empowerment Center, successively discussed new product planning, brand promotion, and store image upgrades. A work plan was proposed in other aspects. In terms of products, Champion Tiles will continue to deepen the research and development of negative ions, antibacterial, anti-slip and other functions to fully meet the modern family's pursuit of health and environmental protection. It will also keep up with international design trends, enhance product designs and colors, and meet the personalization of high-end people. demand; in terms of brand promotion, carry out comprehensive upgrades of brands, products, channels and promotions, adhere to high-end, fashionable and international brand positioning, and focus on brand image, channel optimization, sales focus, product iteration, market expansion, training and empowerment and other six major sectors to carry out key upgrades and innovations; in terms of store image, we must establish a new image benchmark for champion tile terminals and create a champion tile doorStore standard store 2.0 image upgrade system.
▲The heads of each center of Champion Brand report on the work of their respective business sectors
At the end of the meeting, Mr. Tang Taiying, Chairman of Haiou Housing Group, delivered an important speech to this sales mobilization meeting. Director Tang said: Sales is the company's locomotive. The train runs fast because of the headband. Every salesperson should maintain passion and run with all their might. Although the champion is still squatting, every squat is for the purpose of jumping higher and running further. Through this sales mobilization meeting, the goals of each business unit have been clarified. I believe that all sales elites will fulfill their mission and go all out to complete their mission.
Tang Taiying also pointed out that the company's sustainable operation is fundamentally based on products and services. Product development and innovation should be oriented to meet market and customer needs, combined with the advantages of product technology research and development, Continuously develop and create good products that meet market and customer expectations. In addition, service is the soul of a product. A product without service has no soul. What is service? Service is to create value-for-money satisfaction and surprising experiences for customers, exceeding their expectations. Director Tang also shared with everyone the concept of building a “brand”. Director Tang emphasized that brand is a business model system that is “based on quality, dependent on service, and developed on innovation”. A brand is not a simple trademark. A brand is a commitment to quality, an experience of service, and the development of continuous innovation. Since the establishment of the Champion Tile brand, it has been the result of the joint efforts of three generations. The establishment of Seagull Champion will definitely continue to carry forward the brand advantages of Champion Tile, integrate resources, and start again. With the joint efforts of everyone, the Champion brand will once again brilliant.
▲Mr. Tang Taiying, Chairman of Haiou Housing Group, delivered an important speech
▲Chairman Tang Taiying takes a photo with the Seagull Champion management
The 2020 Champion Tiles second quarter sales mobilization meeting was successfully held, which also indicates that the clarion call for battle has been sounded. Under the leadership of the company's new management, all business departments will Go all out to sprint towards the goal, achieve 100% of the performance indicators set by the company, and submit a satisfactory answer to the new champion.
▲Chairman Tang Taiying cheers for the Seagull Champion Management Team
(Photo and text source: Enterprise)
