Article/Zencan
Speaking of architectural ceramics, I believe many people will immediately think of the phrase "Look to China for world ceramics, look to Guangdong for Chinese ceramics, and look to Foshan for Guangdong ceramics."
Where to look for Foshan ceramics? Obviously, we want to see Nanzhuang, which is known as "the first town of ceramics in China".
For many end consumers, only by buying authentic Guangdong bricks, Foshan bricks, especially Nanzhuang bricks can they truly feel at ease; and for many ceramic companies, they are proud that their headquarters or production base is in Guangdong, Foshan, especially Nanzhuang. , and use this as an important publicity point for brand promotion and market investment. However, the actual situation is that since Nanzhuang launched environmental protection rectification and optimization and upgrading of the ceramic industry in 2007, batches of ceramic companies have moved their factories out of Nanzhuang. The only ceramic companies that actually retain factories in Nanzhuang are unique.
Nengqiang Ceramics is the only remaining fruit - it has three modern production bases in Guangdong (covering an area of over 3,000 acres, 24 modern production lines, and an annual production capacity of 70 million square meters), two of which are located in Nanzhuang, and have become models of environmentally friendly production .
Today, when the environmental protection issues in the construction and ceramics industry are becoming increasingly severe, what is unique about Nengqiang Ceramics that can take root in Nanzhuang and become a model of environmentally friendly production? With curiosity, a reporter from China Ceramics Network walked into the headquarters of Nengqiang Ceramics and interviewed its product research and development director Liao Shijie.
Green development as a model
The first question the reporter asked was the question he was most curious about.
"Why have most ceramic companies moved their factories out of Nanzhuang since 2007, but Nengqiang Ceramics can take root in Nanzhuang and become a model of environmentally friendly production?"
"First of all, Naturally Nengqiang has a high sense of social responsibility. Our company attaches great importance to environmental protection..." Speaking of environmentally friendly production, Liao Shijie seemed to have started talking, with his face filled with pride.
Since its establishment in 1999, Nengqiang Ceramics has beenWhile concentrating on making products and taking quality as the foundation of the company, we always adhere to social responsibilities and missions, vigorously implement the scientific outlook on development, conscientiously practice the concept of green development, and spare no expense in clean production, energy saving and consumption reduction, and environmental protection. Investment, strict control of product energy consumption, and strict control of emission pollution.
As the first to develop and implement "chimney-less technology" and "kiln tower desulfurization technology", Nengqiang Ceramics has achieved outstanding results in pollution control, energy conservation and consumption reduction. It has been commended by government departments many times and was rated as "Guangdong Province Clean Production Enterprise".
This is the main reason why Nengqiang Ceramics can retain its factory in Nanzhuang and win the reputation of "green production model in the building ceramics industry".
Be brave enough to take responsibility and make a good name
Following the sense of social responsibility mentioned in the first question, the next topic naturally turned to charity. No need for introduction by Liao Shijie, reporters have already heard of Nengqiang Ceramics’ reputation for charity.
On May 14 this year, Nanzhuang Town Social Welfare Bureau and Nanzhuang Town Charity Association joined hands with Nengqiang Ceramics to visit Nanzhuang Nursing Home. Nengqiang Ceramics As a loving support company, it sent milk, noodles, tissues and other condolence gifts and love condolences to 232 elderly people and 70 medical staff there, expressing its care for the elderly and its persistence in the epidemic for three consecutive months. A tribute to the "anti-epidemic defenders" of nursing homes.
On April 13, hosted by the Chancheng District People's Government of Foshan City, hosted by the Chancheng District Poverty Alleviation and Development Office, and the Chancheng District Nanzhuang Town People's Government, the "Porcelain" Kindness and Love Walk Together to Help Liangshan Win the Battle of Poverty Alleviation - Foshan During the activity of charity enterprises jointly donating ceramic tiles to benefit the people in Nanzhuang Town, Chancheng District, Nengqiang Ceramics actively responded to the government's call and donated a batch of ceramic tiles worth 4.8 million yuan to support the post-epidemic infrastructure construction in the Daliangshan area.
In addition, during the epidemic, Nengqiang Ceramics also actively conveyed love: On the one hand, a game with the theme of "Global "Fight the Epidemic, China Can Be Strong" nationwide linkage and multiple online live broadcast benefit-sharing activities, using practical actions to thank the national anti-epidemic workers and benefiting consumers; on the other hand, actively convey love and call on all employees at the headquarters and more than 2,500 people across the country All stores are working together to fight the epidemic, and many dealers have participated in local anti-epidemic actions under his inspiration.
In 2014, Nengqiang Ceramics held the "Love the Border" event in Urumqi to support the children of the border cold-proof windows, and held the "Celebrities Performing, Walking Together” Charity Activity for Caring for Left-behind Children; In 2013, "Strong China Tour" celebrity CEO signing event, bringing warmth to left-behind children in border areas...
"Our company has established the core corporate spirit of 'China can be strong, Chinese people can be strong' since its establishment, and we have bravely taken on the Social responsibility." Liao Shijie proudly introduced.
The spirit of courage and responsibility has allowed Nengqiang Ceramics to gain the reputation of "there is a kind of ceramic tile called Foshan Ceramics, and a kind of positive energy called Nanzhuang".
Focus on professionalism and craftsmanship
"Focus on ceramics, focus on quality, and the sense of social responsibility mentioned earlier." When asked what kind of brand Nengqiang Ceramics was in his mind, Liao Shijie's answer was very similar to what the reporter saw, heard, and felt. .
In the construction and ceramics industry, there are countless ceramics companies that have started to get involved in other fields in an attempt to make money faster after achieving certain results in their main business; and they have gone through 21 glorious years. It is truly commendable that the company still insists on making only ceramics despite its strong history.
Nengqiang Ceramics has always focused on quality, spared no expense in product development and production, and never sacrificed quality or reduced costs in exchange for market share; in the increasingly fierce competition, some peers We insist on ingenuity in the cruel environment of cutting costs and engaging in price wars, just to make every tile good.
Take the "Blue Mountain Impression Woodtopia Series" of wood grain tiles launched by Nengqiang Ceramics in October 2019 as an example, which vividly demonstrates its dedicated expertise and its ingenuity.
"Woodtopia" uses multiple modern production technologies to process the texture details such as the concave and convex texture, annual rings, and wooden eyes of rare wood into the wood, forming a visual and tactile experience that is the same as that of the original wood. It is three-dimensional, delicate, warm, natural, and comfortable. , and after secondary artistic processing, while perfectly replicating the original wood grain, the secondary artistic creation of the wood grain is realized, so that the product has a sense of age, art, personality, fashion and style while returning to nature. bias.
When you are in the "Woodtopia" area of the Nengqiang Ceramics headquarters exhibition hall, you feel like you are in the mountains and forests, and you can't help but yearn for the home life created by the "Woodtopia"; when you come to the Nengqiang Ceramics large board area, you can feel the unique The "Hangtag Wind Chimes" product series display is eye-catching...
When it came to moving from the big slab to the rock slab, Liao Shijie looked excited and said that he must focus on his own point of view here.
He believes: At present, the slate industry is booming. Many ceramic companies are swarming into the slate field, and a price war is about to break out. But this is only the first half of slate. Ceramic companies involved in slate are just material manufacturers with no brand premium at all. The value of slate is reflected in slate processing plants and whole-house furniture customization companies. In the second half of the slate market, ceramic companies must sink slate to dealer groups, combine slate and ceramic tiles to create their own slate IP, and increase the brand premium of slate. As for Nengqiang Ceramics' next move in the field of rock slabs and how to do it specifically, he said that he would give it a try first and then he would know for himself.
It is reported that Nengqiang Ceramics plans to launch four slate production lines. The first production line has been put into mass production on May 24. The maximum size of slates produced in the later period will reach 1600×3900mm.
2020 Ceramic Brand Tour of Nengqiang Ceramics
After years of development, with its strong strength, pragmatic and low-key Nengqiang Ceramics has gained high visibility and reputation in the building ceramics industry, and is recognized by many peers and countless dealers and consumers as the "quality representative" of the building ceramics industry. " and "Representative of Authentic Foshan Bricks", and has won the "Top Ten Ceramics Brands" and "Ceramics First-line Brands" in the "Top Ten Brands of Chinese Architectural Sanitary Ceramics" for many consecutive years, and has been widely recognized by the market and society.
Currently, Nengqiang Ceramics is participating in the comprehensive strength list of the "2020 China's Top Ten Building and Sanitary Ceramics Brands" - "Top Ten Ceramics Brands" and "Ceramics First-line Brands".
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