In the past, we mentioned the concept of "private residence" in the design space. I believe that most people unconsciously associate it with spaces such as "mansion" and "villa", and interpret it with "luxury", "European style" and other styles. We then add "antiques", "famous paintings", "artwork" and other items to our imagination to form our understanding of "private residence".
In fact, this is not the case. The core value expression of owners’ consumption of design is not in the form of design expression. For private house design, designers can stand in the owner's shoes and refine and pursue the owner's unique emotional experience. With professionalism, it can bring a space or lifestyle that the owner has never experienced before, and even restore the beautiful fragments of life that he has never had time to express.
In this live broadcast, we invited Mr. Meng Fanfeng, the founder and creative director of Nanjing Weiyang Creative Space Design Office, to be a guest at "Casaro Thought Camp" to share the current hot topic in design: full case control of private residence design.
【What can you gain through this private home improvement course? 】
-01- Learn about the current status and future of private residence design.
-02- It is inevitable for high-end private residences to shift to full commissioning.
-03- How to carry out full commissioning of private residential projects?
[About Shizhe&Weiyang Design]
"Design is a magical thing" - Meng Fanfeng Meng Fanfeng
Founder and Creative Director of Weiyang Creative Space Design Office
Ziyue Boutique Small Hotel Management CompanyFounder
Master of Interior Space Design, Chelsea School of Design, University of London, UK
WE YOUNG is the expression of our pursuit: limited space, boundless creativity, and unbounded professionalism. We have an English name for pursuing Wei Young: WE YOUNG DESIGN. This is not to flaunt internationalization and trendiness, but is just a representation of our status: unlimited energy, dare to challenge, zero mentality, and endless learning.
We are not limited to one form, one culture, or one expression of thought. We are willing to inherit our own culture, demonstrate our own ideas, and make our own footprints; we dare to challenge new things and our past selves. Design is A change and a creation. We are the changers, the creators.
[Meng Fanfeng and his design concepts]
In the long stream of development of the design industry, home decoration designers are only a small tributary. But for owners, the power of a good design work is immeasurable, and can even affect the owner's quality of life for decades to come. When asking Party A thoroughly about "what it wants" and "what it doesn't want", it means understanding the customer's needs in a multi-dimensional and in-depth manner. Therefore, there is no free design charge, nor is it the most expensive. Only the cost-effective charge that is most suitable for the owner is the most reasonable.
"Collision" case picture
Produced by Weiyang Design丨Private House in Nanjing·Collision
Focusing on this case, we can see that the influence of American culture that emphasizes relaxation and comfort on space design tends to attenuate, and the current reality of subtractive life requires that the design tends to be simple and clear.Observability once again takes a backseat to usability. Observability puts more emphasis on the significance of the entire space, and usability tends to respect each individual.
< span style="font-family:宋体">"Lanjiang Mansion" case picture
Produced by Weiyang Design丨Private Residence in Nanjing·Lanjiang Mansion
Style recommendations for private residence customers are not based on the customer's simple description, nor do they tend to trend in trends. We hope to find an atmosphere that matches the inner needs of users. Design cannot escape this rule, but in order to be long-lasting, it needs to walk on two legs. One is to strive to see you as soon as possible, and the other is to strive for the trust and spread of your customer base from beginning to end. The first leg is easy and the most effective; so a lot of companies invest their energy in this leg. The other leg is extremely difficult, so difficult that sometimes it makes you want to give up.
[Live Broadcast Overview]
China Academy of Art·Design breaks the circle
Designing the New Youth Enjoyment Camp丨The First Course
Time: June 23, 2020 19:30
Guest: Fanfeng Meng
Topic: Full case control of private residence design
Scan the code to watch: Live broadcast room QR code
【About Casaros Camp】
"Design New Youth Enjoyment Camp" is initiated by Oceano Ceramics. It is a new sharing community built around the growth needs of designers, using innovative courses to expand the horizons of young Chinese designers, and focusing on improving the overall strength of designers. .
[Ideology·Conception] The online tour of open design classes has invited many design experts and teachers from the China Academy of Art to open online open design classes, breaking the "walls" of time and geography and achieving borderless collision and communication. !
Special thanks
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Weiyang Creative Space Design Office
Guangzhou Design Week
Study circle
(This article is provided by the enterprise)
