Guangxi Luzhai Oceano Smart Franchise Store
Smart franchisee: Huang Youhe
Date of establishment: 2020.7
Building materials experience: one year
Store size: 188㎡
The purpose of the team: service with a smile, efficient work
Service concept: Based on service, survive on quality, and develop by reputation
As one of the new smart franchise stores, Luzhai Oceano Ceramics’ time from establishment to store construction and operation can be called “super fast”. What makes franchisees firmly believe in joining and quickly solve the “difficulties” of opening a store? ? We specially interviewed Mr. Huang, the franchisee, to understand his journey of choosing the smart franchise form.
Mr. Huang, Luzhai Oceano franchisee
Question 1: What industry did Mr. Huang work in before? Why choose to join Oceano?
Answer: I have been working in the sales industry. I chose to join Oceano not only because the quality of Oceano products is one of the best in the industry, and the colors are fashionable, luxurious and high-end; but also because of the finely decorated rooms in some real estates. Many of the ceramic tiles used are of the Oceano brand, which is the best stepping stone for customers and even project channel development.
Question 2: What is the current operating status of the Luzhai store?
Answer: From the store decoration to the trial opening in August, we are still in the process of accumulating and accumulating customers. However, the trial opening lasted only half a month, and the impressions and intentions of the customers who came into the store to understand Oceano are still relatively good. High, I believe that with subsequent intensified marketing, the performance will definitely keep up.
Luzhai Oceano Team
Question 3: What strategies and plans are there for store operations?
Answer: The store is currently in its infancy and needs to continue to work hard. During the trial period, activity flyers will be delivered 2 days in advance, customers will be invited by phone, orders will be exchanged and introduced with alliance merchants, and apartments will be handed over to local real estate developers.Real estate cooperation, etc. are all our methods of promotion.
Secondly, store promotion also relies on three major tools unique to Oceano. The first is Jukebao. Nowadays, people cannot live and work without WeChat. With this Jukebao, it can help us quickly promote and find accurate intended customers. There are also a lot of decoration cases and decoration knowledge on it. When sending it to customers, after the customers see the decoration cases and decoration renderings of their own apartments, they will not feel disgusted, which makes it easier for us to quickly establish a topic with customers.
The second one is 3D Cloud Design. This software is easy for employees who have never been exposed to design to get started, and the designed renderings are also very good.
The third one is the interactive large screen. We use 3D cloud design to make renderings based on the floor plan of the local community and directly upload them to the interactive large screen, allowing customers to more intuitively see the paving effect of our products in their community. , and there is also a very convenient function in it, that is, one-click brick replacement, which can quickly display the products that customers like on the interactive large screen, which greatly improves the image of our smart store and customer recognition.
Question 4: How do you feel about smart stores, the three major tools, and company-related training?
Answer: The three major tools are currently cutting-edge technologies in our local ceramic tile industry. They have impressed many customers and naturally made a deep impression. Moreover, the company's training is very professional. During the training, whether it is the practical knowledge of ceramic tiles or the control of marketing hot spots, it is taught very carefully and professionally. Our entire store team can be quickly established because of this.
General Manager Ou Shennuo Huang of Luzhai believes that the road ahead must be full of ups and downs, but as long as you work hard, you will be able to overcome difficulties and achieve success! Seizing the Luzhai market through new stores is like climbing to the top of a mountain, but no matter how many bumps there are on the way forward, Luzhai Oceano will insist on providing good products and services to achieve better results!
(This article is provided by the enterprise)
