On October 8, CCTV's "Focus Interview" reported on Foshan ceramic tiles, describing the contribution made by the ceramic industry, especially high-tech ceramic tile enterprises, to the economic development of Zinan Village. In the program report, the CCTV column team specially gave the camera to Dajiulu, the leading brand in China's ceramic tile industry. In front of the 3-second-long CCTV camera, the three characters "Big Horned Deer" were majestic and the bright "China Red" showed the confidence that a Chinese brand should have.
CCTV's "Focus Interview" report
The story of the "Phoenix Nirvana" of the big-horned deer
In the ceramic tile industry, when it comes to Dajiulu ceramic tiles, everyone knows about it. However, many consumers have never heard of the famous big-antlered deer in the industry. This is probably related to the fact that Dajiulu has not widely rolled out the three-piece advertising package of "airport, high-speed rail, and CCTV" like traditional ceramic tile brands. In fact, Dajiulu Ceramics has become a new force in the ceramic tile industry and a representative brand of ceramic tile technology and appearance design in my country.
The big horned deer tile was not originally called "big horned deer". During the market research, Dajiulu discovered the urgent demand of consumers for the wear resistance of ceramic tiles, and then conducted in-depth research on the improvement of the wear resistance of ceramic tiles. Overcoming technical difficulties, obtaining the national patent technology of "super wear-resistant diamond glaze", and choosing Italian Carobbia glaze, the world's number one glaze company, Dajiulu launched the world's first super wear-resistant marble tile. On January 1, 2019, Nan Shunzhi, chairman of Dajiulu, announced that Jinzunyu marble tiles had undergone a comprehensive brand upgrade and were renamed as Dajiulu super wear-resistant marble tiles. The comprehensive upgrade of a brand that has been successfully operated for 7 years represents the courage of Big Horn Deer - the courage to say "no" to traditional ideas, the courage to reborn as a phoenix and try again.
Innovation wins coverage on Chinese TV stations
The reason why CCTV reports on the big-horned deer is inseparable from the big-horned deer’s pursuit of technology, which is in line with the Chinese government’s encouragement of corporate innovation. As the pioneer of super wear-resistant marble tiles, Dajiaolu has made a series of explorations and innovations to solve the problems of traditional tiles that are easy to wear, have unnatural textures, and have large gaps that are unsightly. Now, Dajiulu's super wear-resistant technology, color design, and dense joint paving technology are not only at the forefront of Chinese ceramic tiles, but also leading in the global ceramic tile market.
Dajiulu's "super wear-resistant diamond glaze" national patented technology comprehensively improves the wear resistance index of ceramic tiles, achieving a wear resistance of 4 and above, which is more than 3 times more wear-resistant than ordinary ceramic tiles. It not only overcomes the daily use of ceramic tiles The industry problem of not being wear-resistant during use has also opened up a new era of super wear-resistant marble tiles. This year, Dajiulu launched the "2nd generation micro-engraved super wear-resistant diamond glaze" technology on this basis, which increased the wear-resistant index of ceramic tiles to more than 6,000 revolutions, and the anti-skid performance also reached Class A., achieving leading wear resistance index and anti-skid performance.
Concentrate on the wear-resistance, remember that ceramic tiles are an important part of home decoration, and they are also perfect in color design. Nan Shunzhi, chairman of Big Horn Deer, led the team to search famous mining areas around the world and carefully selected precious and rare stones for reference design by the design team. Big Horn Deer uses the American Starlight SG600S nozzle, and uses 6 layers of Italian Carobbia super wear-resistant printing glaze superimposed on 3D high-definition inkjet jump printing technology to create marble tiles with natural, realistic textures, clear and transparent textures. The unique designs and colors in the world have won Dajiaolu many domestic and foreign design awards, including the Gold Medal of the China-Italy Ceramic Design Competition and the Gold Medal of the Emerging Marble Tiles.
Dajiaolu, which innovates in technology and craftsmanship, has also innovated in services. It is the first in the industry to provide dense seam and continuous paving services, breaking the size boundaries of single tile textures and presenting a more overall and atmospheric visual effect. Dajiulu teamed up with top international construction experts to overcome the limitations of ceramic tile products and innovate in technology to achieve gaps as fine as 0.3mm. The gaps between each tile are only as thick as a piece of paper, and the paving effect is very beautiful.
Big-horned deer demonstrates the global power of Chinese brands
Dajiulu, which is determined to innovate, is not only very active in the national market, but also demonstrates the power of Chinese brands around the world. Dajiulu Ceramics, which adheres to the globalization route, has been exported to 68 countries around the world and has obtained trademark registration protection in more than 100 countries. In 2019, Dajiulu also became the only Chinese ceramic tile brand invited to the Tokyo Ceramics Exhibition in Japan.
Affected by the COVID-19 epidemic this year, many countries have experienced supply and demand shortages. Backed by strong corporate strength, Dajiaolu quickly resumed work and production after the domestic epidemic stabilized, and urgently sent the first batch of super wear-resistant marble tiles to Russia, ensuring uninterrupted supply to Russian agents in a timely manner. During the epidemic, Bighorn Deer also provided assistance to Italy. At the early stage of the spread of the epidemic in Italy, Big Horn Deer immediately raised a large amount of medical supplies for Italy and quickly sent them to Italy on March 25. This special period fully demonstrated the global responsibility of a Chinese brand and the responsibility of a world brand.
With the world's leading super wear-resistant technology and unique natural texture, Bighorn Deer super wear-resistant tiles have also become the preferred brand for five-star hotels around the world. Internationally renowned luxury hotels such as Hilton Hotel in New Zealand, Marriott Hotel in Kuala Lumpur, Shangri-La Hotel in Colombo, DANS LE COEUR Hotel in Japan, and Sheraton Hotel in Malaysia have all chosen Bighorn Deer.
Now, Big Horn Deer is still moving forward on the road of global expansion. I believe that Big Horn Deer, which continues to innovate, will also bring a wave of innovation to global ceramic tiles in the future.
