Year-end sprint, which ceramic tile brand has the most handsome posture?

In 2020, affected by the new crown epidemic, the situation of the entire building ceramics industry is not optimistic. In the third quarter, especially since the start of the "Double 11" shopping carnival, in order to ensure a perfect ending to annual sales, major ceramic tile brands have tried their best to broadcast live broadcasts and short videos on various platforms such as Tmall, JD.com, and Douyin. Various sales methods have shown their magic, bringing one wave of craze in the cold winter of the industry. The following are the highlights of some big names collected by Zhongtaojun——

1

Hongyu Ceramics
Multi-dimensional screen dominance, precise traffic diversion

From December 10, 2020 to January 10, 2021, Hongyu Ceramics’ national online and offline joint promotions will be launched. Taking advantage of the "Double 12" year-end promotion, Hongyu Ceramics comes with great sincerity in terms of products, preferential policies and service experience. In addition to launching a variety of popular ceramic tiles at great prices, there are also coupons to enjoy privileges , deposit-enjoyed value-added and other unconventional profit-sharing activities, as well as flash sales, lucky draws and other luxury gifts. Powerful fans, full of sincerity, greatly shorten the distance with consumers.

At the "Double 12" Tmall year-end ceremony, Hongyu Ceramics successfully publicized the brand's private domain traffic through live broadcasts. Continued to maintain its top position in Tmall's ceramic tile category rankings with its sales advantage. .

2

Dongpeng Ceramics
Year-end sprint to grab customer traffic

For Dongpeng Ceramics, 2020 is a year of continuous improvement and breakthroughs, with remarkable results achieved online and offline. Facing the end of the year sprint that has arrived, many ceramic companies have started a new wave of "fighting". In order to win the battle for year-end growth, Dongpeng's new retail trend continues to rise. Under the guidance of the group’s strategy, Dongpeng New Retail leverages the online “Double 12”, "Winter Burning" and other key nodes, in a more powerful way, tens of thousands of orders have been strongly empowered by dealers, and new exploration and thinking have been made.

During the "Double 12" period, Dongpeng New Retail not only increased its efforts to expand online customer acquisition channels, but also strengthened its precise access to online customers through Tongtou, fixed investment, joint investment and other means. With the ultimate goal of improving the conversion of investment retention and order dispatch, we will spare no effort to transport passenger flow to the terminal. In fact, Dongpeng New Retail has indeed achieved its expected goals: attracting online traffic, accurately dispatching more than 10,000 offline orders, and strongly empowering Dongpeng dealers for the year-end sprint.

3

Asian Tiles
Watch the AFC Champions League and enjoy benefits

As the only partner in the PP sports ceramic tile industry for the AFC Champions League broadcast, Asia Ceramics launched the "Double 12" game viewing spree from November 23 to December 13:

The first is the H5 interactive game, where you can win big-name gifts. Scan the QR code to participate in the [Who is the Asian Football King] H5 game, call for the Chinese Super League BIG4, win gifts from DJI, Huawei, Puppies and other domestic products, and have the opportunity to get cashback red envelopes of up to 5,000 yuan for buying bricks. The second is Douyin’s national mission to share 100,000 cash. Go to Douyin, follow the official account of @亚siatile, and participate in the top national tasks. Extra cash prizes are waiting for you to win. The third is Weibo event betting, 200 yuan of phone calls are waiting for you. Go to Weibo, follow @亚siatiles, participate in the Football King Betting, win 200 yuan in phone calls, and "top up" your traffic to watch the AFC Champions League against China at any time. The fourth is to interact with the ball king in the store, and there are constant surprises and gifts. Go to the store to participate in the #Who is Asia’s Football King Shooting Interactive Game#, and you will have the chance to win exquisite gifts. Follow the Asian sir to watch the AFC Champions League against China while enjoying the benefits of "crazy shopping".

4

Nobel Tiles
Double Crown

This year’s “Double 11”, Nobel Tile seizes opportunities, meets challenges, actively embraces and adapts to market changes with the spirit of continuous innovation and exploration, cooperates with Taobao, Douyin and other live broadcast platforms, and cooperates with “Douin City” The "City Good Life Festival" cross-sector integration has reached all consumer groups; as a pioneer, it has completed a cross-sector and multi-circle "music show", setting a precedent for cross-border marketing in the building and ceramics industry; it is also the first time to simultaneously cooperate with The all-round cooperation of Douyin + media + brand brings the three parties together to create a strong live broadcast lineup of Douyin experts, launches the first cross-border variety show of rock slab food in the ceramic industry, and sets an example for the cross-platform multimedia full-network live broadcast in the building ceramics industry.

In this year’s “Double 11” global shopping carnival season, Nobel Ceramics’ cumulative sales of ceramic tiles reached 1,000,000㎡+, which is equivalent to the area of ​​4.76 Bird’s Nest Stadium. Winning the “Double 11” home decoration main materials on Tmall No. 1 in the category, and won the No. 1 sales volume in the wall and floor materials category on JD.com’s “Double 11” (data source: Tmall Business Consultant and JD.com). From brand, sales to service, Nobel Ceramics has created a new miracle in the building ceramics industry. "Double 11" has won six titles in six years, which is the highest praise given by consumers to Nobel Tile.