Foreword
In 2020, the epidemic and the Sino-US trade war have brought about a huge shock to the industry. Live broadcasting has been unprecedentedly popular, and high-end customization and slate have become the focus. At the same time, on the one hand, a large number of customization companies have entered the capital market and have suddenly emerged. On the other hand, rich industries The accumulated ceramics, furniture, and building materials companies have also entered the slate customization market in a big way.
In 2021, no one can deny that the competition and reshuffle of slate home furnishings, which are already at the forefront, will become increasingly fierce. How do many agents choose the best slate brand? Xinju Home Furnishing, a high-end slate brand with outstanding production capacity, excellent quality, excellent model, excellent operation and excellent responsibility, may be the best choice at the moment.
Xinju Furniture has been established for 8 months and is already a dark horse in the slate industry. Let’s experience it together.
Who is SINGU?
New Jincheng Group, a giant in the construction and ceramics industry, is believed to be familiar to friends in the industry. Xinju Home Furnishing is the high-end slate home furnishing brand under the Xinjincheng Group. Founded in May 2020, with an investment of 800 million, it has 9 slate production lines and thousands of product development designers. It focuses on the production, research and sales of slate home furnishings and has strong strength.
New Hurricane——Capacity Bull
“Products are the foundation and trump card of Xinju.”
Xinju has the most comprehensive product portfolio in the industry, and its product performance-price ratio ranks first in the industry.
Xinju Home Furnishing's products have five major advantages: leading design, rich colors, complete specifications, flexible customization and optimal cost performance.
From small rock slabs of 600×1000mm to large rock slabs of 1600×3200mm, from 3mm thickness to 20mm thickness, the craftsmanship from bright to natural fine matte is all available.
At the same time, relying on the group's mature supply system ensures high-quality raw materials and optimal costs.
The picture shows the application renderings of Xinju home products
Xinju Home has abundant production capacity, and the accuracy of order delivery time and quantity is as high as 100%!
In order to achieve industry-leading product quality and production capacity, Xinju Home Furnishing has joined hands with top international equipment and raw material manufacturers - Italian Sacmi, System, TekMaK, etc. to deploy 9 smart slate production lines. The output value reaches 3 billion yuan.
In addition, Xinju Home Furnishing also has three major press types: roller pressing, belt forming, and mold dry pressing, as well as the industry's largest resolution 2000DPI scanner and 20-channel super inkjet printing system.
Powerful hardware equipment can achieve the strongest production capacity in the industry - the daily output of slate can reach 100,000 cubic meters. At the same time, special lines for wide-body kilns and double-layer kiln rock slabs as thin as 1.5mm are under intense preparation and will be put into production at the beginning of the year.
The picture shows Xinju Home Smart Technology Industrial Park and Shared Quality Manufacturing Base
Xinhu——Quality Cow
Xinju’s quality cattle can be summed up in one sentence: Xinju’s products are the benchmark for industry quality, treating every aspect of manufacturing with craftsmanship and never being satisfied with the pursuit of good products. , never give in.
The biggest pain point encountered in the rock slab market is "cutting cracks". The reason for the occurrence of cutting cracks is uneven stress within the rock slab body. The main reason is during the firing and pressing process. Xinju Home Furnishing only has the press pressing step to include all high-end rock slab equipment in the world. The rock slab cutting breakage rate is controlled within 1%, keeping pace with many imported rock slabs.
In terms of quality control standards, Xinju Home Furnishing Co., Ltd. has ultra-high requirements of “full inspection of the entire chain, full board inspection” and “test cutting per shift”, that is, every link in the production chain and every board must be quality inspected. Products produced in the same batch of rock slabs at different times and in different shifts need to be sampled and trial-cut to ensure stability.
New Hurricane - Model Cow
"Together and symbiotic, we become partners. Xinju Home Furnishing's determination to enter the slate market will not waver, its branding direction will not change, and it will symbiosis with all partners. The attitude of symbiosis is unswerving!" This is Xinjin He Chengjian, Chairman of Cheng Group, "foreseen 2021 - Xinyansu (Xinhu) Home Furnishing Billions of Blues" on October 17What he said at the "Hai Wealth Summit". He said this, and Xinju did the same.
The picture shows the scene of Xinju Home Summit
The most awesome model makes the new hurricane impossible possible. In May, the brand project was established, in July the brand was released, in July the Tanzhou Exhibition debuted and shocked the industry, in August the Shenzhen Furniture Exhibition was popular among home furnishings, and in October the Xinju Home Furnishing Billionaire Blue Ocean Wealth Summit was famous for its thousand-person venue , less than 5 months after its establishment, it only took 25 days to invite, and the number of customers reached 800. Xinju made the entire industry hear its voice, see its strength, and feel its power.
The "Niu" Niu model of the Xinhu model is parallel to the "direct-operated store + specialty store" store opening model and the "customized processing factory + provincial processing center" supporting model, which can better empower terminals and achieve a win-win situation for manufacturers.
To put it simply, Xinju plans to have 30 direct slate stores and 300 slate specialty stores across the country in 2021. At the same time, it will establish a provincial processing center to provide a one-stop shop for stores. All-in-one services are provided to realize the full integration of the supply end, processing end, logistics end, and after-sales end, and radiate to surrounding cities, saving dealers and consumers trouble and effort.
In 2020, slate will be popular throughout the year due to the haute couture trend in the home furnishing industry. "A piece of slate household products starts from scratch and has to go through processes such as slate sheet production, slate secondary deep processing, accessory production and processing combination, transportation, and installation before it can reach consumers' homes." Whether it is the B-side original ceramic tile channel dealers, stone dealers, slate furniture dealers, or C-side consumers, they all have concerns about these links. Xinju Home Furnishing is a favorite among fans, and its actions interpret the slogan "Xinju provides whatever dealers need."
Xinhu——Operation Niu
No matter how powerful a company is in terms of production capacity, quality, or model, if it does not have a team that can implement it, it will only be a castle in the air. Xinju Home Furnishing understands this well.
Xinhu’s operation is also so good. As long as you choose to work with Xinju Home Furnishing, you will have a think tank of thousands of people!
Xinju has a strong professional team in marketing, marketing, design, training, logistics and after-sales. From store construction and site selection to store design and decoration to opening and operation, the headquarters will provide a mature "big business operation model" with one-stop system assistance from a dedicated team to promoteMake your store profitable quickly. In order to speed up informatization construction and improve the level of digital management, the headquarters has specially built the world's leading SAP ERP system, comprehensively built a financial integration system for production, research and marketing business, realized end-to-end construction, and created more value for customers.
Xinju has already taken the lead in various fields of "production capacity, quality, and model", and now it has built its operations to the extreme. How many surprises does Xinju have that we don't know about?
Xinhu——Taking responsibility as a cow
Here he comes, he comes. The new hurricane arrives with great vigour, carrying his responsibility.
Xinhu’s responsibility is not surprising. As the drafting unit of China's rock slab standards, Xinju Furniture not only participated in the establishment of rock slab standards, but also led the establishment of rock slab application standards. It has received attention and support from the government and the media. In the Golden Rock Award selection, it won the "Design Teachers love the slate brand."
New Hurricane - Development Bull
You may not have thought that this new "five-event" athlete could be even better!
In order to develop its overall business and strategy, Xinju plans to move its headquarters marketing center from Foshan Nanzhuang to Foshan after the Spring Festival this year Core Business District Smart New City. The new headquarters will be built into an international marketing center integrating high-end offices, new product display, and new technology R&D and application.
The new exhibition hall with an area of over 6,000 square meters will be a new window for Xinju to display its brand image. It is also a new platform for gathering more dealers and friends and external exchanges. It is also a stage for Xinju Home Furnishing to showcase its slates to the world.
The picture shows the new headquarters building of Xinju Home Furnishing
Gibran said: "We have gone so far that we have forgotten why we started." From a slate recruit to a veritable dark horse, the rapid development of Xinju Home Furnishings is inseparable from the creation of the original intention of the brand - "Xinju Home Furnishings" The branding route will not waver, and by building a three-in-one service system of manufacturing, service and marketing, we will open a new era of slate pan home furnishings.dquo;
"What you yearn for, you will achieve if you act." Let's look forward to the even better development of Xinhu 2021 together!
Conclusion
The Lunar New Year is coming soon. In order to thank friends from all over the country for their continued attention and support, Xinji, the "best in 2021", specially launches "Heart.G" Let’s celebrate the New Year together” Topic activity, share topics and get up to 666 yuan in cash red envelopes! It will be promoted nationwide from February 1st, so hurry up and follow the Xinju Home official account in advance!
