It seems that we haven’t recovered yet, and 2021 is already halfway through.
Half a year seems so short, but so much can be done,
So many that they can lead an industry trend and promote the high-quality development of an enterprise,
It can greatly enhance the brand value. Taking stock of Amap Tile in the past six months,
One step at a time, one scenery at a time, the steps are still firm.
CHAPTER
01.
Leading the trend of "tile and slate"
In 2021, rock slabs are still hot, and new species are also quietly emerging. The new force of "slate and ceramic tiles" represented by AutoNavi pioneered the "slate-based ceramic tiles" trend and led a new round of product innovation in the industry.
● The entire slate and ceramic tile production line was ignited and the kiln was opened
On February 27, Gaode Ceramics Sanshui Production Base spent 160 million yuan to build a slate tile and slate production line The entire kiln line is open, and it has a variety of advanced production equipment to provide sufficient production capacity and high-quality products for dealers and partners across the country.
● The first company to launch slate tiles and promote them on a large scale
It is the first in the industry to launch "slate ceramic tiles" products, using the raw materials, processes, equipment, firing systems and quality control standards of slate for production, achieving comprehensive slate performance and creating a new category in the industry.
● Released the “comprehensive ceramic tile and slate” product strategy
Amap Ceramics has insight into the trends of the industry and market, and has launched a "comprehensive ceramic tile and slate" product strategy. The entire series of products has been upgraded to slate ceramic tiles, marking that the Amap brand has entered a new stage of development.
● Gaode Slate and Ceramic Tile "Rock Art Museum" was completed
The "Rock Art Hall" of Gaode·Stone Tile was officially completed during the Foshan 2021 Spring Ceramics Expo. It is an art exhibition hall that combines modern look and feel with aesthetic cultivation. It uses ingenious design and diverse applications to demonstrate the product advantages of slate tiles. .
● Create the industry’s first “tile-based slate” thought show
The industry's first "tile-to-slate" thought show column "Rock Theory" planned and sponsored by Amap Ceramics is launched , inviting more than 20 industry opinion leaders, including association leaders, industry celebrities, well-known designers, representatives of mainstream media, and representatives of planning agencies, to discuss the topic in depth and discuss "tile and slate technology".
CHAPTER
02.
Products achieve leaps in technology and performance
Product strength is competitiveness. Amap Slate Ceramics not only achieves a leap forward in product performance, but also reaches unprecedented heights in product technology and functionality.
● Product performance is fully slate
The high-tech slate tiles with comprehensive slate performance have Mohs hardness of over 6. They have the advantages of impact resistance, wear resistance, zero water absorption, zero penetration, super anti-fouling, etc., and have excellent processing performance.
● Major upgrade of anti-skid function
AMAP slate ceramic tiles have made a major upgrade to their anti-skid function. By applying "micro-surface anti-skid technology", anti-skid high-tech materials are integrated into the glaze formula, and uniquely developed anti-skid and wear-resistant imported fine sub-dry particles are used. Comprehensively improve the surface friction performance of ceramic tiles.
● Breakthroughs in various surface technologies
Thanks to the iteration of technology and the upgrade of materials, AMAP slate ceramic tiles have achieved breakthroughs in various surface decoration processes, such as the starlight glaze process of the starlight stone series, the suet process that feels like baby skin, and through “Rock surface cloning technology” restores the realistic texture of natural stone.
● Specifications enable full scene coverage
In terms of product specifications, AMAP slate tiles have also achieved full coverage of home scenes, ranging from the large size of 1200×2700mm to the small size of 518×1300mm. The slate tiles have various specifications and rich styles, and can be widely used on the floor. , background wall, countertop customization and other fields.
CHAPTER
03.
Promote high-quality brand development
The construction of the system is an important support for the development of the enterprise and the embodiment of the soft power of the enterprise. The management system, product certification and brand honor are the unremitting efforts that promoteGaode CeramicsHigh-quality development.
● Passed intellectual property management system certification
After being reviewed by an authoritative organization, AMAP Ceramics successfully passed the intellectual property management system certification, which means Amap Ceramics has achieved significant results in R&D technology reserves and intellectual property management.
● School-enterprise cooperation promotes product R&D innovation
In conjunction with well-known domestic universities, the two parties have carried out in-depth cooperation around the cultivation of scientific research teams, product research and development innovation, subject research and practice, and promoted the integrated development of industry, academia and research.
● Patent application achieved remarkable results
In the first half of this year, AMAP Ceramics has made great achievements in the construction of intellectual property rights. So far, it has obtained 5 national inventions. The patents are respectively "A method for the preparation of multi-crystalline glazed effect rock slabs", "A method for the preparation of industrial iron ore waste slag system rock slabs", "A kind of dry grain glazed rock slabs with matte and delicate surfaces".Preparation method", "A preparation method of construction waste residue system rock slab", "A preparation method of glazed ceramic tile with nano-titanium dioxide".
● The Expert Group for Appraisal of Scientific and Technological Achievements of Healthy Energy Bricks was established
An expert group for scientific and technological achievements identification led by Professor Zeng Lingke of South China University of Technology and other 12 experts has been established. It is conducting scientific and technological achievements identification on the Amap Healthy Energy series slate ceramic tiles and reporting the results to the Guangdong Ceramics Association.
● Won the double certification of “antibacterial” and “purification of formaldehyde”
With its healthy and reliable product efficacy, AutoNavi Health Energy Brick has passed the authoritative testing of the "Zhongwei Safety Certification Center", an institution affiliated with the national health ministry, and obtained two certificates: "Antibacterial Hygiene Certification Certificate" and "Formaldehyde Purification Certification Certificate". Became the first brand in the industry to pass Zhongwei'an double ingredient health certification.
● Won the provincial contract-abiding and credit-worthy enterprise
Gaode Ceramics won the honorary title of "2020 Guangdong Province Contract-abiding and Creditworthy Enterprise", which is the integrity of Gaode brand The embodiment of a good image of keeping promises, having legal awareness, credit awareness and self-discipline ability is also the embodiment of the market competitiveness of the AutoNavi brand.
● Won the market quality credit AAA grade certificate
Gaode Ceramics was awarded the title of "Guangdong Province Market Quality Credit AAA Level User Satisfaction Enterprise". This honor marks Gaode Ceramics is recognized and recognized by consumers in terms of brand strength, product quality, social credibility and customer service. trust.
● Won the title of “Top Ceramic Brand” and “Top Ten Brands Favored by Consumers”
In the selection of the top ten brands of architectural sanitary ceramics in 2021, Gaode Ceramics With its strong brand strength and widespread user recognition, it has won the "Top Ten Ceramic Brands" and "Consumers' Favorite Brands" in one fell swoop Laurel has become one of the few brands on the list to win two awards at the same time.
CHAPTER
04.
Marketing promotion empowers brand value
Use actions to enhance brand value and use marketing to generate brand voice. In the past six months, Amap Tile has empowered its dealers with a series of high-volume and high-execution brand marketing activities. business, highlighting brand value.
● 3.15 National Linkage Promotion
Planned the national joint promotion of "Quality Home Selection Gaode——Gaode Ceramics 3.15 Healthy and Quality Home Decoration Season", launched A number of heavyweight activity packages allow consumers to enjoy high-quality home life with peace of mind.
● The 2021 National Dealer Conference was successfully held
"Iteration·Cross-border——Amap Ceramics 2021 National Dealer Conference & Slate Tile Product Strategy Summit" in The Foshan Hilton Hotel was grandly held. More than 600 AutoNavi distributors and family members from all over the country, as well as industry elites and media friends gathered together to participate in the grand event and welcome AMAP Tile’s glorious moment.
● Go to the 12th Central China Expo
Gode Ceramics was invited to participate in the 12th Central China Investment and Trade Expo as a representative brand of Foshan's outstanding ceramics, and demonstrated its high-end brands to the entire audience. The image and innovative product connotation have become the most dazzling architectural ceramics brand in this exhibition, creating a bright Foshan ceramics business card.
● 2021 National Designer Special Training Camp was successfully completed
"No design, no sales - AMAP Ceramics 2021 Design Single Sales Growth System National Special Training Camp" Online teaching is booming. The seven-day professional course training and practical operation gave the Gaode family a lot. They all successfully passed the course assessment and were successfully promoted to professional home decoration design consultants.
● Launch a network-wide marketing promotion project
We formulated an annual full-platform online marketing plan, launched a full-network marketing promotion project, and expanded from the traditional search platform to a short video platform to promote brand image building through keyword optimization, encyclopedia, word-of-mouth Q&A, short video search, etc.
……
Standing at the juncture of mid-2021, the development of AMAP Tile has a deeper connotation. I also have more expectations for the future. The health strategy continues to deepen, and the slate and tile strategy is steadily advancing. AMAP Tile uses forward-looking vision and substantial actions to
A successful conclusion to the first half of the year.
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