In recent years, new materials, new technologies, and new processes have been constantly updated and iterated, pushing the entire ceramic industry to move from the original wall and floor applications to the pan-home board applications. During this period, the popular slate category is the best. Confirm. Looking back on 2019-2020, a large number of companies rushed to expand their slate territory, targeting subdivided channels such as stone, home furnishings, cabinets, wardrobes, bathrooms, whole house customization, and high-end customization. For a time, "no slate, no brand" It has become common practice.
After a year of precipitation, coupled with the impact of negative factors such as homogenization, price wars, and liquidation, the development of rock slabs has gradually become more rational. Companies that wanted to take advantage of the wind and grow wildly did not enjoy the expected dividends and gradually died down; while companies that adhered to the path of high-quality development were still working hard in the field of slate, as if there was still a blue ocean in front of them.
What are the new development opportunities for rock slabs? Some people believe that slate should open up production, processing, logistics, installation and other links to achieve one-stop delivery of slate homes; some people think that slate should be deployed in 2 trillion public installation channels to enter medical and health care , parks, scientific research and education, shopping malls, entertainment cities, cultural tourism towns and other projects; some people believe that slate will eventually return to traditional dealer channels and seek growth points in wall and floor systems. In fact, no matter where the new round of development opportunities for slate are hidden, the opportunities will only be reserved for those companies that diligently cultivate their internal strength and take the initiative.
New rock slab production line put into operation
Into strong rock slab
No. 6 wide body kiln intelligent production line ignition
On March 28, the ignition ceremony of the intelligent production line of Jinqiang Slate No. 6 wide-body kiln was held grandly at the Zhaoqing Laideli production base of Nengqiang Qianghui Group. It is reported that the production line adopts the most advanced energy-saving large slate firing roller kiln in China, introduces Italian Sacmi CONTINUA+ intelligent whole-line production equipment, 12-channel Hope inkjet printer and other internationally leading professional slate production machines, and is equipped with advanced Comprehensive energy-saving system operates in strict accordance with the international quality management system.
Although the entire building ceramics market is still facing many unstable factors, the group to which Jinqiang Slate belongs has chosen to buck the trend in such a general environment and increase its investment in building a new slate production line, which reflects the The strong strength and good development of rock slabs also indicate that the group will further enrich its production capacity and improve efficiency, laying a solid foundation for the strategic layout of the development of the slab business and the expansion of new marketing channels.
Lingbiao Technology
3mm thin rock slab intelligent production line pointFire
After more than four months of hard work by all technical staff and outsourcing construction personnel, the second 3mm thin slate intelligent production line of Lingbiao Technology Development Co., Ltd. has successfully completed the fully automatic press, drying, and spraying according to the set goals. The installation and commissioning of top domestic and foreign advanced equipment for various systems such as glaze, inkjet, and kiln were officially launched on August 14. The full commissioning of the 3mm thin slate intelligent production line also means that Lingbiao Technology will realize flexible customization of slates and further enhance product competitiveness.
As a large manufacturer of slate building materials in the north, Hebei Lingbiao Technology Development Co., Ltd. invested 2.08 billion and introduced Italian SACMI presses, SYSTEM inkjet machines, and AirPower intelligent spray glazes across the board. Cabinet + automatic density detector, AirPower dry granulator and other imported fully automatic intelligent ultra-thin slate production equipment, and using high-end glazes and inks from internationally renowned brands, it is the top automated and intelligent production line in the country. Lingbiao Technology is centered on the modern smart slate production base in Hebei, radiating to the northern region, laying out the national market, and constantly providing customers with high-quality new ultra-thin slates.
New Pearl Group
4.0 double-layer kiln slate production line ignition
On October 18, New Pearl Group’s Industry 4.0 energy efficiency benchmark digital era slate double-layer kiln production line was officially put into operation in the 5G smart factory in Baini, Sanshui. The production line is 415.8 meters long and is the longest double-layer kiln in the world so far. It also has the advantages of intelligence and environmental protection, promoting the industry's transformation to digitalization and intelligence.
Ye Delin, chairman of New Pearl Group Co., Ltd., said that since the beginning of this year, New Pearl has launched a 5G smart factory project in Sanshui. The 4.0 double-layer kiln slate production line is an important part of the project. New breakthroughs in production and rock slab fields. With the formal commissioning of this production line, in the future, New Pearl will fully enter the "fast lane" of slate production, promote the upgrading of the slate industry structure, and provide stable and high-quality production guarantee for global customers and strategic partners.
Play the trump card of product
Delifeng Home Furnishing
Technology has reached the international advanced level
On October 20, Guangdong Building Materials Industry Association and Guangdong Ceramics Association organized experts to visit Delifeng EnterpriseThe headquarters successfully held a new product and new technology appraisal meeting on "Research and Application of Key Technologies for 3mm Ultra-Thin High-Strength Home Furnishing Ceramic Slate". In response to the results report and on-site inspection, the experts of the appraisal committee carefully reviewed the appraisal materials, put forward rigorous inquiries and modification opinions on the results report, and the joint research team answered questions and conducted in-depth discussions on site. Through the review and identification, the appraisal committee unanimously believed that the project technology has reached the international advanced level.
Zhang Dailan, vice president of manufacturing of Gold Medal Enterprise/Delifeng Enterprise, said that the company proposed the "Research and Application of Key Technologies for 3mm Ultra-Thin High-Strength Home Furnishing Ceramic Slabs" project as early as December 2017. In order to solve the problems of ultra-thin rock slabs being easily brittle and deformed, and having a single surface decoration effect in the later stage, Delifeng has conducted a series of technological and process innovation research, adjusted the ligand formula and structure, optimized the green body molding process, and improved the product The production process, especially in terms of improving decoration technology and product application, can be said to have absolute advantages.
Huayan Pinzhi
Texture Slate 2.0 New Product Release
Huayan Pinzhi is a slate brand that has long been active at the forefront of industry development, and has always firmly followed the path of technological breakthroughs to achieve product advantages. In the context of rising raw material and energy costs and fierce competition among ceramic companies, Huayan Pinzhi has accelerated the pace of product innovation. Following the 3mm textured slate, it has grandly launched the textured slate 2.0 - 5mm textured slate and 5mm textured face rock. The new board products will also be officially displayed publicly for the first time at the Huayan Pinzhi New Product Launch Conference on November 16.
It is understood that Huayan Pinzhi 5mm textured slate has successfully broken the technical barriers of imported slate brands. It uses the world's top production equipment and processes to perfectly restore the natural texture of various materials. The product is lightweight and environmentally friendly. Excellent performance, fearless to deal with more critical eyes. The research and development of 5mm textured slate is a great step for Huayan Pinzhi products to break through, and it is also a strategic layout for brand upgrade. At that time, the press conference will set up a touch-based tour of new products, allowing people to experience the beauty of the texture of textured slate at close range, and it will also be broadcast live online simultaneously.
Debosi Smart Home
The fashionable return of "Terrazzo"
In 2021, Debosi Smart Home grandly launched the new Parker Sandstone series. This series of new products is inspired by "terrazzo" and integrates modern aesthetic design with exquisite craftsmanship, giving "terrazzo" new aesthetic vitality. The form of rock slabs exists, but it continues the waterThe traditional truth of the grindstone. It is understood that the gravel pattern on the surface of the rock slab is not simply drawn, but a unique process that truly combines high-pressure terrazzo particles with a sense of style and design.
"Terrazzo" has experienced peaks and silence. In recent years, it has been discovered by several designers and appeared in front of the public with a new attitude, becoming the darling of the industry again. The Parker sand and gravel series products of Debos Smart Home perfectly combine the practicality, functionality and artistry of slate. It can not only interact with a variety of design styles, but also enhance the appearance, quality, emphasis and atmosphere. Full, strength drives the fashionable return of "terrazzo".
Join hands with IP live broadcast to play out of the circle
Nobel Slate
Rock Food Restaurant returns with surprise in Season 2
On November 3, Nobel Rock Food Restaurant’s second season “Rock Food Space Evolution” made a surprise return. Zhong Shuming, vice president of Nobel Ceramics Group, Wang Jing, national editor-in-chief of Sina Home Furnishing, Li Haibo, founder and design director of Yijiu Space, life expert Oreo Home, food expert SORA's small kitchen, and well-known host Winnie staged slate delicacies A cross-border new show that uses only a stone slab countertop, a high-temperature spray gun, and a knife to cook multiple dishes.
The cross-border CP of rock slabs and food can be said to bring multiple surprises to the audience, and this is not just a cross-border live broadcast of rock slabs, food, and variety shows, it extends the discussion through the use of rock slab space, highlighting Create a cutting-edge and diverse social culture and create exquisite samples for consumers in the new dining era. As a leading brand in the ceramic tile industry, Nobel continues to extend its application fields with "technology achieves exquisite beauty" and develops a slate application system of "high appearance, high performance, cross-border emergence, and customization of a better life".
Odros Slate
President’s face-to-face rock slab live broadcast
On October 28, Oakros joined hands with Xi'an Daming Palace Building Materials and Home Furnishings to launch a special live broadcast of rock slabs. During the event, Oakros Rock Slabs Chairman Yu Hongbao, Daming Palace Building Materials Industry President Ren Lian, and Xi'an Oakros dealer Zhang Qiliang , Xi'an FM98.9 host Xudong and others walked into the Xi'an Oaks store together. The two presidents talked face to face about the slate and design. They deeply interpreted the unique charm of the Oaks slate and unveiled the Oaks for everyone. The rock slab lifted highThe secret of the check-in craze among end clients and designers.
This live broadcast will present to the audience the high degree of compatibility between imported rock slabs and high-end customization. While maintaining the original texture of the rock slabs, it will greatly enhance the daily application experience. The imported slate is carefully processed and integrated with intelligent functions to create high-looking electric cabinets, islands, hidden induction cookers, etc., taking the innovative application of slate to the extreme. Through the live broadcast, Oakros Slate explained that what the terminal exhibition hall brings to the audience is not just an ordinary material display, but an integrated whole-house slate solution.
New slate exhibition hall online
Champion Tiles
2000+㎡Stone Slab Engineering Exhibition Hall is online
Recently, the Champion Ceramic Tile and Slab Engineering Exhibition Hall was launched online, attracting attention both inside and outside the industry. It is reported that the exhibition hall covers an area of about 2100 square meters, including image area, concept material selection area, concept model room, project case area, project material selection area, sand basin area and other spaces. Each area is separated but connected to each other. Entering one step Explore step by step and enjoy an immersive exploration experience.
It is worth mentioning that the Champion Ceramic Tile and Slab Engineering Exhibition Hall adopts the design theme of "Columns Standing Like a Forest and Porcelain Houses Symbiosis", which perfectly and harmoniously combines nature and geometry, breaks traditional boundaries and reorganizes the spatial dimensions. In different display spaces, the sense of light is used to superimpose the spatial layering to show the different expressiveness and vitality of the rock slabs. The products and the exquisite soft decoration design complement each other, naturally restoring the essence of the space, and allowing the rock slabs to create a good impression in space applications. sense of experience. Using the cross-border aesthetic application display model of slate, Champion Tiles creates a new one-stop home experience and further explores the infinite possibilities of the slate market.
Participate in the preparation of drafting slate standards
Jiangjun Ceramics Group
"Ceramic Slab Processing Specifications" Drafting Unit
On October 25, Jiangjun Ceramics Group participated in the expert review and acceptance meeting of the China Building Materials and Home Furnishing Professional Standard "Ceramic Slab Processing Specifications" held in Beijing. It is reported that the "Ceramic Rock Slab Processing Specification" standard has held its first expert discussion meeting in Foshan on July 15. At the meeting, the person in charge of the Rock Slab Deep Processing Center of Jiangjun Ceramics Group focused on the problems existing in the processing and market circulation of rock slabs. Modifications were proposed. After three months of continuous improvement, the "Ceramic Rock Slab Processing Specifications" finally passed the acceptance test.
As the standard drafting unit of the "Ceramic Rock Slab Processing Specifications", Jiangjun Ceramics Group has already made plans in the field of deep processing of rock slabs. Next, Jiangjun Ceramics Group will successively open 40 "deep processing centers" in central cities across the country to radiate across the country, support the development of deep processing centers with world-class production centers, and form a "slab deep processing service system network." It is truly a slate intelligent manufacturing demonstration base that integrates processing, warehousing and logistics, empowering partners and providing more professional services.
Beat the forefront of the new track for prefabricated buildings
Shun pyroxene plate
Appeared at Guangdong Prefabricated Building Exhibition
At the 2021 Guangdong New Building Industrialization and Prefabricated Building Exhibition held from August 3rd to 5th, Shunhui Slate will bring digital and intelligent rock slab curtain wall application systems, rock slab interior decoration systems, and rock slab material systems. The innovative application of chemical rock slab assembly made its debut. Shunxingite board products have the characteristics of fashionable atmosphere, high hardness, high temperature resistance, wear resistance, low water absorption, super stain resistance, easy cutting, and flexible customization. It can be said to be an excellent choice for prefabricated building materials. .
Leveraging Shuncheng Ceramics Group’s 23 years of experience in the construction and decoration industry’s technological accumulation and R&D advantages, Shunhui slate panels have a higher starting point in prefabricated R&D. Recently, they have successfully joined hands with CCTV’s "Big Country Brand". It is reported that Shunhui Slate has independently developed and launched a prefabricated slate material system, and has cooperated with design institutes, architecture institutes, and universities to establish a parts system for Shunhuitian sintered slabs. Its current business projects cover planning and design, slate material selection, and components. Production, processing services, logisticsDistribution, installation technical guidance, etc., and are committed to exploring solutions for the entire industry chain assembly service system of rock slabs.
......
It is not difficult to see from the trends of the above rock slab companies/brands that the return of the market to reason does not mean that there is no room for development of rock slabs. It is precisely at this time that companies/brands should focus on positioning, continue to make efforts, do a good job in product innovation, service innovation and brand promotion, and strive to be the leader in the rock slab track.
On November 12, the voting channel for the second Golden Rock Award (the authoritative award for rock slab brands) officially opened, and the deadline is November 30. Which slate brands are eligible to participate will be decided by voting. If you have a slate brand that you support, please follow the WeChat official account of China Ceramics Network to participate in the voting!
(Author: Hong Xiaochun)
