From December 9th to 12th, the 2021 Guangzhou Design Week was successfully held in the three halls of "Guangzhou Poly World Trade Expo + Guangzhou International Procurement Center + Nanfeng International Convention and Exhibition Center". As the largest exhibition in Asia's design industry, Guangzhou Design Week is an industry event where brands and design groups connect and communicate. During this period, Oceano and famous designer Jin Feng jointly created the "Zijue·Elegance Space" concept pavilion to make a stunning appearance, interpreting the ultimate modern Chinese elegant and luxurious artistic conception.
In September 2021, Oceano proposed a new brand positioning of "elegant luxury and lifestyle home" combined with national trend elements to cater to the changing needs of terminal aesthetics and make the brand tone more distinct. At the same time, it also clarified the three major supports for the brand positioning of "Elegant Luxury Lifestyle Home": "Xingyun Fantasy Shuimu Tsinghua" 8 series of elegant luxury product elements, "Elegance, elegance, elegance, quaintness, comfort, elegance, simplicity, elegance, Harmony and elegance, eight paradigm space styles of elegant and luxurious life, and a large service system.
With the upgrading and transformation of brand strategy, Oceano's brand image has taken on a new look. In this Guangzhou Design Week, Oceano has subverted the traditional architectural ceramics brand by displaying products on a large scale, and conveyed the "elegant and luxurious" modern Chinese life aesthetics in the form of a design concept pavilion.
Oceanno's booth is based on the concept of "character sense", and senior interior architect Jin Feng is specially invited to design it, creating a "character sense·elegant space" concept pavilion. The booth design is inspired by "Chinese characters" and "mortise and tenon", and presents products in a de-commercialized and spatialized form. Designer Jin Feng was inspired by the elements of the eight series of new elegant luxury products of Oceano's "Nebula Fantasy, Shuimu Tsinghua", and combined Oceano's original "elegance, elegance, elegance, quaintness, comfort, elegance, simplicity, and elegance" "Eight lifestyles try to establish a link between traditional Chinese culture and modern Chinese space art to interpret the ultimate concept of elegant and luxurious life.
Zijue·Ya space integrates classic architectural elements such as mortise and tenon shapes, Chinese-style round arches, and Soviet-style eaves, as well as geometric lines and mosaic shapes with great artistic beauty, creating a strong visual impact. With classic and timeless design, elegant and high-quality appearance, and a Zen-like living aesthetic space, the audience can watch the art of Chinese characters, listen to the elegant music awards, taste the elegant tea art, and appreciate the beauty of national fashion.
At this Guangzhou Design Week, Oceano showcased the 2022 eight major national trend new product series of "Nebula Fantasy, Shuimu Tsinghua". In the product display, there is no large-area display of the products, but samples cut into small pieces to display luxury products, allowing the audience to focus more on the material texture of the ceramic tiles themselves.
With its novel design concept, Oceano’s “Zijue·Ya Space” concept pavilion attracted 3,000+ designers to queue up to visit and check in on the first day of its launch, with absolute popularity Detonate the atmosphere of the booth and win the hearts of Guangzhou Design Week friends.
Great beauty is intangible, elegance and luxury are in order. At the moment when national trend culture is prevalent, Oceano deeply explores the cultural needs of modern people, accurately understands the aesthetic changes in the home consumer market, links traditional Chinese culture and modern Chinese space art through product and space design, and redefines the artistic conception of modern Chinese elegance and luxury. It profoundly conveyed the brand image of "elegant luxury and lifestyle home" to the industry and design groups.
