Double 12 is another carnival for brand competition after Double 11. To this end, each brand is gearing up to compete fiercely to win sales at the Double 12 venue. In the ceramic tile category, my country's innovative pioneer brand Dajiuluo super wear-resistant ceramic tiles relied on the strength of its hard-core products to soar in sales during the Double 12 period, igniting panic buying and winning the first place in Tmall's Double 12 year-end ceremony ceramic tile category rankings.
1. The “dangerous big-antlered deer” in the ceramic tile industry
It is understood that my country's ceramic tile industry started in the 1930s. After years of development, the ceramic tile market has become dominated by traditional ceramic tile brands. For emerging brands, it is a great challenge to shake their market position.
However, Dajiulu has become a "breaker" in the traditional ceramic tile industry. From its launch to its rise to take-off, Bighorn Deer has demonstrated to the market its super-fast development speed as fierce as a tiger. In 2019, Big Horn Deer super wear-resistant ceramic tiles were launched, pioneering the world's leading super wear-resistant diamond glaze technology, and kicking off the era of super wear-resistant ceramic tiles. In just one year, Big Horn Deer has surpassed many leading companies in the ceramic industry. Not only has it established a new awareness of "super wear-resistant" in the minds of consumers, it has also achieved a 63% growth against the trend by the end of 2019.
In 2020, Big Horn Deer strode forward with unstoppable momentum, winning the sales volume at home expos in various places, and won the top sales volume in the ceramic tile industry during the Double 12 Shopping Festival in the same year. In 2021, Big Horn Deer has completely ignited the engine of brand take-off, with more than 2,000 dealers nationwide, a total of more than 3,000 specialty stores across the country, and six major production bases with full firepower to solve the problem of product shortage.
2. Technological innovation creates a “unicorn” in the field of ceramic tiles
Behind the take-off of every "unicorn" is the help and blessing of technological innovation. Bighorn Deer has taken the lead in super wear-resistant technology, screen printing technology, and dense seam paving technology. It is reported that Big Horn Deer has joined forces with the world’s number one glaze company, Italy’s Carobia Glaze, to developWe have developed a glaze with high wear resistance - super wear-resistant diamond glaze, and successfully created the world's first super wear-resistant marble tile. The wear resistance is 3 times higher than that of ordinary ceramic tiles, and it is durable for 100 years. It was amazing once it was launched. The entire ceramic tile industry. Since then, Dajiulu has continued to focus on the upgrade of super wear-resistant technology, and once again launched the "2nd generation micro-engraved super wear-resistant diamond glaze" technology, which has fully increased the wear-resistant index of ceramic tiles to more than 6,000 revolutions, and the anti-skid performance has reached Class A.
Not only that, in order to better meet consumers' demand for super good looks, the Dajiaolu International Design Team is personally led by the famous Italian designer Roberto, who has won the gold medal of the China-Italy Ceramic Design Grand Prix for 2 consecutive years. At the same time, Dajiaolu pioneered the full-realization technology, which is based on precious stones sourced from around the world. It uses 6 layers of Italian Carobbia super wear-resistant printing glaze and 3D high-definition inkjet jump printing technology to make the ceramic tiles appear more transparent. Natural, clear and realistic stone texture. In addition, in order to achieve a perfect and realistic paving effect, Big Horn Deer is also the first in the industry to launch a dense seam and continuous paving service, which makes the gaps between the tiles as fine as 0.5mm, so that the long veins of the marble can be extended, making it more natural and lifelike, satisfying the needs of the industry. Consumer demand for unique designs and colors.
3. "Runners" who are declining in the market
In recent years, the global ceramic tile market has been sluggish. However, in this environment, Bighorn Deer still maintains strong growth vitality. It is understood that at major exhibitions, Big Horn Deer super wear-resistant marble tiles have repeatedly surpassed their peers and become the king of ceramic tile categories in various places. They have repeatedly won the honors of Easyhome's "Model Store" and "Tile Category Sales Champion", and have become The most popular star signing in more than 500 home fairs across the country. So far, Dajiulu has added 850 new dealers in 2021, with more than 2,000 dealers nationwide and more than 3,000 specialty stores nationwide. It has become a ceramic tile that has grown by more than 100% for three consecutive years and has ranked first in the world in terms of growth rate for two consecutive years. brand.
Excellent market performance has also attracted the attention of foreign consumers. At present, Elder Ceramic Tiles have been exported to 68 countries including Germany and Italy. The products are widely used in Hilton Hotels in New Zealand and Kuala Lumpur. Marriott Hotel, Shangri-La Hotel Colombo, DANS LE COEUR Hotel in Japan, Sheraton Hotel in Malaysia and other high-end hotel markets. At the same time, the big-horned deer is also the tile of the 2022 Winter Olympics venues.Supplier, the only ceramic tile brand invited to the Tokyo Ceramics Exhibition in Japan.
4. Brand new disruptors
When traditional ceramic tile brands were still obsessed with vicious price competition, Big Horn Deer did not follow the old path of low cost and large-scale production. Instead, it relied on its excellent quality, unique design, and international aesthetics to break the aesthetic psychology and consumption habits of various countries. differences, successfully covering the global market. At present, the domestic brand Dajiulu has completed trademark registration in 128 countries with its world-leading super wear-resistant technology, representing Chinese ceramic tile brands in the international ceramic tile market and becoming another Chinese brand that relies on new technologies to subvert the traditional market!
In China, Big Horn Deer super wear-resistant ceramic tiles have repeatedly surpassed traditional big-name ceramic tiles to become the sales champion, becoming the brand with the most development potential in the ceramic industry in the future. Some people in the industry even predict that super wear-resistant will become the main development trend of the entire ceramic tile market in the future. Against the background of the downturn in the ceramic industry, Big Horn Deer super wear-resistant ceramic tiles still show strong sales growth potential in the terminal market. This year's Double 11 sales increased by 300% year-on-year, and even supply exceeded demand! The Big Horn Deer brand stated that it will build a super factory in the next five years, acquire 5-10 factories, and plans to complete the listing within five years.
Industrial development needs to be driven by innovators and disrupted by disruptors. After breaking and then standing up, my country's ceramic industry is ushering in new development. The emergence of the big-horned deer has injected new innovative blood into my country's ceramic industry, boosted new growth potential in the ceramic market, and also pointed out ideas for the transformation and development of my country's traditional ceramic tile industry.
