As one of the high points of offline traffic value, the subway scene has a very large passenger flow, and most of them are young and middle-aged people. This group is the absolute main force in China's consumer market, and it is also a treasure trove of traffic that companies are competing to tap. With this feature, the subway has become a media channel of choice and focus for more and more companies.
Accurate reach, dominate screen traffic
Recently, Shunhui Ceramics and Stone Slabs has focused its attention on the subway scene, using 50 light box advertisements placed on the Guangfo Metro Line and Foshan Metro Line 2 as media to conduct long-term, high-density, multi-site publicity, in-depth Explore the value of subway traffic and increase Shunhui's brand exposure.
Jihuayuan Station
Financial High-tech Zone Station
Tongji Road Station
Shayuan Station
Nanzhuang Station
Kuiqi Road Station
Shiwan Station
Shunhui Tiles & Stone Slabs has always attached great importance to communication with consumers. Previously, Shunhui has placed large-scale advertisements in high-speed rail stations, airports, bus stations, elevators and other scenes to achieve publicity and promotion effects. Significantly.
-Part of the outdoor advertising screen-< /p>
This time, with the help of the subway, a densely populated area and a highly interactive marketing scene, Shunhui Ceramics and Stone Slabs endorsed the big country brand and used Shunhui package paving as the The focus of publicity, relying on strong strength and high-quality one-stop delivery services, has attracted the attention of many young people and successfully created a bright memory point for the Shunhui brand.
-Real shot of subway advertising-< /p>
Follow the trend and promote the rejuvenation of the brand
In the process of creating brand memory points, Shunhui Tiles and Rock Slabs have been making great moves. With the upgrading of consumption and the improvement of the aesthetic level of consumer groups, Shunhui Ceramics & Slabs has a keen insight into the personalized home decoration needs of consumers. Taking the designer channel as the entry point, focusing on the material selection issues in the designer's creative process, Shunhui Ceramics and Rock Slabs launched high-end rock slabs for large houses. Board Products——Dashe Jisi continues to expand designer channels through the characteristics of high-end products and differentiated product positioning to help the brand upgrade.
In order to continue to expand the brand's influence in the designer circle and stabilize designer channels, in 2022, Shunhui Ceramics & Slate will once again jointly launch the "For Happiness" with Guangzhou Design Week Design - China Residential Design Effect Competition" builds a bridge of communication between designers and brands through elite salons of designers that last throughout the year and cover the country to enhance brand design power.
In the context of younger consumer groups, "brand rejuvenation" has become the development trend of the industry. To this end, Shunhui Ceramics and Stone Slabs deeply explores the brand value, understands the needs from the perspective of consumers, reshapes the brand image, and innovatively launches a new IP - Shun Xiaoyi. Shun Xiaoyi's energetic and intellectual image not only fits the young consumer group, but also achieves an accurate restoration of daily life in terms of lifestyle, becoming another new memory point of the brand.
This time, Shunhui ceramic tiles and slate slabs have launched large-scale advertising in the subway. On the one hand, it can deepen the consumer group's understanding of the Shunhui brand, and on the other hand, it can also draw closer to consumers. It can more intuitively convey the brand's service concept and development vision, and help the brand's youthful development.
At the turning point of the industry, Shunhui Tiles and Rock Slabs set out anew and embrace changes. In the future, Shunhui Tiles and Rock Slabs will continue to lead service providers upward with the spirit of unremitting perseverance, bringing high-quality products and services to consumers.
