Tixiang ceramic tiles have always attracted much attention in the industry because they do not take the usual path. When other brands are trapped in a vicious cycle of price wars due to serious product homogeneity, Tixiang ceramic tiles have always been unique and unique. Craftsmanship and outstanding product designs and colors have become the reasons why Tixiang ceramic tiles are so popular in terminals. The Tixiang Tile Art Museum opened some time ago has attracted the attention of the industry. It is the first time in the industry to hold an art exhibition in the Tile Art Museum. What are your thoughts? Talk to Wang Xiulan, the manager of Tixiang Tile Art Museum, about those touching and positive moments.
Q: What is the original intention of establishing an art museum?
A: First of all, since the reform and opening up, China is in a stage of rapid development. At present, we are no longer in the stage of pursuing food and clothing. We no longer only need to meet material needs, but more of a spiritual resonance. , the requirements for beauty will become more and more demanding with development. Second, since the epidemic became normal, the consumption demands and consumption habits of end consumers have also undergone great changes. As a result of the continued downturn in the industry, it is slowly evolving into vicious competition that only exports products, with low prices and homogeneity. This phenomenon has made the industry even worse. Under this current situation, we not only need differentiated products to stand out, but also need to deliver positive energy within the industry and contribute to the healthy development of the industry as a brand. Since its establishment, the Third Titian brand has been inspired by Titian Vecellio, a representative painter of the Venetian School of the late Renaissance in Italy and the father of Western oil painting. The original intention of the brand is to combine unique products with art to create Art space in life.
Q: When we decide to do this, there will be voices of approval and negativity around us. What do you think and understand?
A: Actually, no matter what you do, there will definitely be the same or different voices around you. This is normal. After we came up with the idea of the art museum, after our team discussed it, everyone thought it was the right thing to do. It is a meaningful thing. In the current sluggish environment, we are willing to use this form to speak out for the industry and deliver positive energy.
At the same time, it is also a love in my heart, an obsession with beauty after many years of deep experience in the industry, and a yearning for a better living space.
Q: Do you think this is cross-border marketing as traditionally defined?
A: I think the so-called marketing can only be called marketing when a certain return is obtained through an event. It is for the purpose of profit. When we had the idea of establishing an art museum, we never thought about profiting from it. If it were not If I want to define this art exhibition, I think it is for public welfare. Our art exhibition did not last long, but during this process, we not only receivedFree research activities for students, visits and exchanges by art students, and at the same time, it also received many ordinary people who pursue beauty and love life.
Q: This exhibition and opening ceremony have received a lot of attention in the industry. Did it meet our expectations?
A: A very popular saying for this event is that everything was just right. From the preparation of the event to the opening ceremony to the end of the exhibition, the team's execution and cohesion during the entire process were very powerful. of. From material design to scene presentation, everyone was involved in every aspect. In the nights before the opening ceremony, everyone worked overtime voluntarily to sort out every detail and ensure that the event was successfully held. At the same time, the Secretary-General of the Palace Guard of the China Building and Sanitary Ceramics Association personally came to help us, and the energy blessing of good friends from all walks of life during the opening ceremony further strengthened our confidence as always.
Q;What moved you most during this exhibition?
A: In fact, the whole process was very touching. From the very beginning when I communicated with Professor Zheng Luqing about the idea of the exhibition, we hit it off immediately. Many of Teacher Zheng’s collections are also on display in the exhibition for everyone to enjoy. Teacher Zheng treats this very well. I was very touched by the importance attached to this event, and our team also put great effort into organizing this exhibition. During the entire art exhibition, there were several moments that touched me deeply. During the children's study period, I was surprised by the discussion of each child's paintings after seeing the art exhibition. The mother of one child came to talk to me specifically about it. We expressed our gratitude, and she said that the art exhibition, which was far away from our lives, has really entered our lives, allowing children in second- and third-tier cities to receive the influence of beauty just like first-tier children. There was also a girl who came twice during the exhibition. Each time she admired it quietly. She just stood there and interpreted the meaning of the exhibition.
